The C.A. Carlin business development manager team utilizes multiple resources to create a go-to-market strategy based on clients’ goals and priorities to create tangible results. This strategy is communicated downstream to the sales team keeping client initiatives at the forefront, and in turn, increasing consumer brand awareness.
C.A. Carlin’s dedicated support staff is experienced in working with customers to coordinate all of the administrative functions necessary to manage each client’s needs. The expansive team is continually in contact with client partners to ensure alignment between the collaborative planning process and new item setup, promotional contract submissions, and overall item maintenance. From start to finish, order entry/EDI technology through a full-service deduction management department, our attention to detail is second to none.
We invest in tools that assist our team to gain visibility and understanding of product performance in the market. Our business insights team ensures that our recommendations incorporate an understanding of impact, not just on the category or brand, but on the broader environment where these brands and categories participate. Our goal is to assist our team members in building brands while improving the operating results and relationships with our clients and our retailers.
As your trusted partner, we deliver merchandising solutions that drive sales and enhance the customer’s shopping experience. With our vast regional reach, we can staff every project, no matter the size. Our highly trained associates and integrated technology ensure speed, efficiency, and accuracy.