The mass retailer landscape is continually changing as it transforms with a focused strategy on the trip experience and lifestyle needs. The complexity of this channel takes an entire team of people and
resources to meet the needs of clients and customers.

Carlin Group has a separate  Mass Channel team that are highly skilled and experienced.  With these sophisticated accounts,  we take the client/customer relationship to a deeper level to educate on retailer trends,
council clients and execute the goals set forth.


We have dedicated resources and a team that supports all categories and provides the following services:

- Headquarter sales management

- Analytics/insights and category management using syndicated data and RSI

- Supply chain/demand forecast services

- Full administration and item management

- JBP process planning

- Trade fund management and promotional accounting

- Digital and e-commence management